As a bleaching agent, peroxide has an aggressive whitening mechanism called free radical oxidisation, that comes with some side effects.

These side effects can include sensitivity, irritated gums, and the loss of important minerals from your teeth. In-chair treatments administered by the dentist limit these reactions, but at-home treatments are more risky.

Our formula includes Phthalimidoperoxycaproicacid (PAP) as the primary whitening ingredient. PAP is a safer alternative to peroxide, that doesn’t release free radicals. This means there is zero impact on gums or enamel.

The PAP+ formula is named after our hero ingredient, Phthalimidoperoxycaproicacid (PAP). We’ve spent years perfecting the optimal formulation process that maximises the benefits of PAP.

We’ve also added several other supporting ingredients that work to improve the health of your teeth, including Hydroxyapatite and Potassium Citrate.

What’s included

1x PAP+ Toothpaste. Total Net Contents: 40g | 1.4 oz

For best results

Apply a pea-sized amount of PAP+ formula to toothbrush, and brush thoroughly for 2 minutes.